The zespri difference

The Zespri® System

The unique Zespri System ensures that all Zespri products are grown with the best orchard management techniques possible, focusing on sustainable development and care for the natural environment.

Zespri System



It is a comprehensive quality system that extends through every stage in the production process: growing systems, packaging, storage, supply chain management, etc, so that world markets can be assured that all Zespri® Kiwifruit are delivered in perfect condition every time.

All Zespri growers and suppliers are committed to this world class and proprietary Zespri System, which is founded on the following key principles:

  • Understanding and communicating examples of best practice
  • Implementing best practice processes throughout the value chain
  • Having well documented, traceable and transparent processes
  • Using ethical business practices
  • Focusing on sustainable development
  • Ensuring food safety
  • Being GE free

Programmes within the Zespri System include:

  • KiwiGreen programme – a compliance programme that encourages natural weed and pest control methods
  • Hazard Analysis and Critical Control Points (HACCP) – a programme used to identify and control any substance that could cause illness
  • Environmental Management System – a programme that promotes environmentally responsible production, conservation of resources and recycling and prevention of pollution.

Such ethical and transparent practices and processes are integral to the Zespri System, which prides itself on conducting business ethically, honestly and with integrity. This ensures that each and every Zespri Kiwifruit is grown the best way possible, is full of goodness and is safe to eat.


The New Zealand kiwifruit industry has grown with nature for over 100 years, enabling us to deliver premium quality, healthy and nutritious kiwifruit to consumers all around the world.




  • Zespri, and the wider kiwifruit industry, has a strong heritage in environmental innovations. Our focus on sustainability continues to gain momentum due to increased awareness of the need to nurture the environment – ensuring we look after our greatest resource.
  • The Zespri System is our end-to-end supply chain; it underpins the quality of Zespri Kiwifruit and demonstrates the thorough process behind growing and delivering our premium fruit.
  • We work with leading research institutes and partners to continually understand and improve our environmental position.
  • A cross-functional team spanning our industry continues to assess the feasibility of sustainability initiatives and accelerate their implementation across the lifecycle of our fruit.

Zespri is committed to growing a better, healthier future.


Today, Zespri’s success in the global kiwifruit market is due to a commitment to constant improvement, innovation and excellence.




In the late 1970s, New Zealand kiwifruit growers began experimenting with the natural development of a golden kiwifruit. Seeds were imported from China, where a female plant was chosen for its yellow flesh and excellent flavour and crossed with a male plant proven to produce large, succulent fruit.

In 1992 one offspring plant from this family was selected and nurtured, resulting in the golden-fleshed kiwifruit now known as Zespri Gold Kiwifruit.

The Zespri Innovation Team develops the strategic platform for Zespri’s Research and Development (R&D) programmes and partners with world leading research organisations.

  • Zespri, together with Plant & Food Research, has created the world’s largest natural kiwifruit breeding programme.
  • Future varieties already under development will deliver kiwifruit of different tastes, colours and sizes to appeal to specific consumer demands.
  • Zespri works closely with the network of growers to share agricultural knowledge and expertise and to develop and implement sustainable orchard practices.
  • Innovative growers are implementing sustainability initiatives such as native tree and wetland regeneration to attract birds and wildlife back into orchards as natural pest management controls.
  • Natural water resources are also being harnessed for irrigation and frost protection purposes.